Welcome to Marketing Most Wanted, where we track the latest rules and biggest mistakes.

Subscribe to get the latest in your inbox each Tuesday.

Dive into our featured stories ↓

Catch up on the latest changes…

Nobody's Posting, Doxo's $2.1M Disguise Problem | Marketing's Most Wanted

Most companies have an army of employees who could be advocates but only a handful ever post, and the FTC just fined a bill-pay app $2.1 million for ads that made itself look like the real biller.

🛒 Same Cart, Different Price & "Stop" Means Stop | Marketing's Most Wanted

Two shoppers can pay different prices for the same cart because of what their data says about them, and a Florida court ruled that a single "stop" text can cancel your calls too.

🎯 Small Creators, Big Lawsuits & Prediction Markets' Odds Problem | Marketing's Most Wanted

Gymshark's lawsuit proves fine print doesn't shrink for small creators, and the CFTC cracks down on prediction markets for making risk look too familiar.

🎭 Marketing Is Having An Identity Crisis, Hims & Hers Got Caught | Marketing's Most Wanted

Sameness is eating marketing's credibility, and Hims & Hers just got hit with an FTC lawsuit over skipped consultations, buried cancellations, and shared health data.

🤳 The Finfluencer Crackdown Goes Global, Celsius Founders' $16.5M Settlement | Marketing's Most Wanted

Global regulators are holding finfluencers and the brands paying them accountable, while Celsius's founders personally foot a $16.5 million bill for misleading marketing claims.

💬 Ditch The Robot Voice & NAD Says Prove It Or Pull It | Marketing's Most Wanted

Real voices build trust that AI can't fake, and National Advertising Division reminds marketers that targeting claims still need receipts.

Welcome to Marketing Most Wanted, where we track the latest rules and biggest mistakes.

Dive into our featured stories ↓

Catch up on the latest changes…

Nobody's Posting, Doxo's $2.1M Disguise Problem | Marketing's Most Wanted

🛒 Same Cart, Different Price & "Stop" Means Stop | Marketing's Most Wanted

🎯 Small Creators, Big Lawsuits & Prediction Markets' Odds Problem | Marketing's Most Wanted

🎭 Marketing Is Having An Identity Crisis, Hims & Hers Got Caught | Marketing's Most Wanted

🤳 The Finfluencer Crackdown Goes Global, Celsius Founders' $16.5M Settlement | Marketing's Most Wanted

💬 Ditch The Robot Voice & NAD Says Prove It Or Pull It | Marketing's Most Wanted

Recommended reads for you

Get up-to-date marketing reviews every time with Warrant.

Quick Links

Subscription

Socials