Welcome to Marketing Most Wanted, where we track the latest rules and biggest mistakes.

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Catch up on the latest changes…

🚀 Warrant Social Is Here, Employees Are The New Influencers | Marketing's Most Wanted

Warrant Social is here, turning employee voices into a compliant social growth channel. Plus, a look at the FDA’s latest preapproval promotion reminder.

⛳ The Real Cost Of Chasing Clicks, Callaway's Rough Week | Marketing's Most Wanted

Going viral doesn't always mean winning. Sometimes it means fines, lost partnerships, and a very expensive apology, as Callaway recently learned.

Nobody's Posting, Doxo's $2.1M Disguise Problem | Marketing's Most Wanted

Most companies have an army of employees who could be advocates but only a handful ever post, and the FTC just fined a bill-pay app $2.1 million for ads that made itself look like the real biller.

🛒 Same Cart, Different Price & "Stop" Means Stop | Marketing's Most Wanted

Two shoppers can pay different prices for the same cart because of what their data says about them, and a Florida court ruled that a single "stop" text can cancel your calls too.

🎯 Small Creators, Big Lawsuits & Prediction Markets' Odds Problem | Marketing's Most Wanted

Gymshark's lawsuit proves fine print doesn't shrink for small creators, and the CFTC cracks down on prediction markets for making risk look too familiar.

🎭 Marketing Is Having An Identity Crisis, Hims & Hers Got Caught | Marketing's Most Wanted

Sameness is eating marketing's credibility, and Hims & Hers just got hit with an FTC lawsuit over skipped consultations, buried cancellations, and shared health data.

Welcome to Marketing Most Wanted, where we track the latest rules and biggest mistakes.

Dive into our featured stories ↓

Catch up on the latest changes…

🚀 Warrant Social Is Here, Employees Are The New Influencers | Marketing's Most Wanted

⛳ The Real Cost Of Chasing Clicks, Callaway's Rough Week | Marketing's Most Wanted

Nobody's Posting, Doxo's $2.1M Disguise Problem | Marketing's Most Wanted

🛒 Same Cart, Different Price & "Stop" Means Stop | Marketing's Most Wanted

🎯 Small Creators, Big Lawsuits & Prediction Markets' Odds Problem | Marketing's Most Wanted

🎭 Marketing Is Having An Identity Crisis, Hims & Hers Got Caught | Marketing's Most Wanted

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